Less&Better – Services

↓ OUR SERVICES

STRAT

DESCRIPTION

DELIVERABLES

brand analyze; purpose; value proposition; positioning; essence; archetype; brand idea; brand story; brand plan; brand strategy;

DESCRIPTION

Based on your vision and business plan, we will design how the brand will help you. Specifically, we will provide you with a graphic document that uses text and diagrams to describe:

A. long term brand goals
B. guiding policy / principle
C. brand plan

DELIVERABLES

Each project is approached individually, but a brand strategy typically includes the following chapters:

1. Analyze of superior strategies
2. Purpose
3. Value proposition
4. Positioning
5. Essence
6. Archetype
7. Brand idea
8. Brand story
9. Brand plan

BRAND

DESCRIPTION

DELIVERABLES

brand strategy; logo; logotype; visual identity; brand identity; design system; brand codes; brand tonality;

DESCRIPTION

Based on the brand strategy, we design a visual identity: a system of principles and rules that define how your brand looks and communicates. We usually submit the visual identity in the form of a brand manual, which uses text and visuals to define:
‍
A. brand strategy
B. logo and other brand assets
C. design principles
D. design system
E. selected applications

DELIVERABLES

Each project is tackled individually, but a brand strategy typically includes the following chapters:

1. Brand strategy
2. Logo & Logotype
3. Colors
4. Typography
5. Layout & Grid
6. Brand assets
7. Photography
8. Illustration
9. Icons & pictograms
10. Applications

MMS

DESCRIPTION

DELIVERABLES

brand building; brand building campaign; long-term communication; image spot; HR branding;

DESCRIPTION

According to the assignment, we will help you with long-term communication of your brand. Both externally to customers and internally within your organisation. The specific framework and nature of our work is determined by your brief, but typically we can be expected to deliver the strategy, concept and art-direction for a long-term brand-building campaign.

DELIVERABLES

The output is determined by your assignment. Our studio is more suited to long-term projects due to its character and size. Typical projects are:
‍
1. Brand building campaigns
2. Long-term communication campaigns
3. Image spots
4. Publications
5. Internal branding
6. HR branding

↓ HOW LONG DOES IT TAKE?

We can develop your brand strategy in 2 months. Specifically, we will provide you with a graphic document that describes long-term goals, management principles and a plan of activities using text and diagrams.

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NEED STRATEGY?

In 4 months, we will develop a strategy & visual identity: a system of principles and rules that define how your brand looks and communicates. We will deliver the strategy & visual identity in the form of a brand manual.

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NEED BRANDING?

In 6 months, we will develop a concept strategy & art direction for a long-term communication campaign. Typically this includes image spots, animations, publications, internal branding, HR branding etc.

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NEED COMMUNICATION?