Stratefy & Branding & Communication
For Avito, we prepared a repositioning of the brand and a new visual identity associated with the change of the company name. The new name of the company is Avager, the new business ambition of the company is: to become a recognized partner for the largest B2B companies on the CZ and DE market. Avager wants to achieve this by redefining the standard in the speed and simplicity of digital trading. We position Avager as a mature IT company that belongs to the corporate world with its offer and brand image. The brand concept is based on the abstract letter "a" projected in a 3 x 3 grid, forming a simple yet dynamic and modular shape. The motif of modularity and movement is further developed in the visual identity of the brand. The colour red refers to speed and dynamism. Dynamic modular elements underline the systematic and robust nature of Avager products. Illustrations and art-directed photography again refer to speed and digitalisation. The result is a mature identity that will help Avager to penetrate new segments, new markets.
Aninamtion: Michal Černý