Creative concept & Art direction
For /sense/, as part of our work on the brand strategy for Dáme jídlo, we prepared concepts for short animations that creatively develop the proposed value proposition - Dáme jídlo: more time, more life. In addition to the food itself, Dáme jídlo gives its clients more time to live. The creative concept develops this proposition in a straightforward way through animated typography. Animation can be used as a standardized brand asset to unify communication across all applications and channels.