l-ab

‍Client
NEXT Institute

‍L&B services
Strategy & Branding & Web design

‍Description
We prepared a repositioning and complete redesign for the non-profit organization NEXT Institute. NEXT Institute designs, prototypes and promotes sustainability in architecture and urbanism. If you're expecting a lecture on the importance of a society-wide discussion on sustainability... you've come to the wrong place. Not that sustainability and society-wide discussion is wrong, we just think there are enough places where sustainability can be discussed in a good way. That's why we decided to promote sustainability in a different, tangible way. NEXT Institute connects theory with practice, abstract sustainability issues with concrete solutions. Our goal is to simplify sustainability so that it can be touched or experienced. Identity by nature works with the theme of prototyping, where each prototype is different, original. That's why the logotype alternates between different forms and stylizations, which are then connected by a unified, robust layout.

The visual identity works with the motif of transformation, where each prototype is different, original. The logo dynamically alternates between different forms and stylizations that loosely refer to architecture, urbanism and sustainability.

The consistency of the visual identity is ensured by a robust layout and line work that balances the variability of the logo and stabilizes and standardizes the visual language of the brand.

NEXT INSTITUTE