Strategy & Branding & Web design
We had the opportunity to work on the repositioning and redesign of SEDLAK'S LEGAL. Right from the start, it was clear to the entire team that SEDLAKOVA LEGAL was doing things differently. Together, we came to the conclusion that the world didn't need another law firm with a historic downtown headquarters, leather chairs and know-it-all lawyers. The Czech environment needs active, modern, responsive legal advice. That's why we conceived of the brand as a challenger. SEDLAKOVA LEGAL is a partner for companies on the move for whom traditional static legal services are not enough. The brand concept conveys the theme of responsiveness with bubbles that loosely reference the conversation. As a result, the brand's communication encourages dialogue and is responsive to its surroundings.
Animation: Michal Černý
Web dev: Dactyl Group ↗
Web: sedlakovalegal.cz ↗