Cisek. A new brand strategy and visual identity for Cisek, a law firm specializing in business and corporate support.

Cisek. Redesing. Period.

Brand Indentity
Brand Standards
Communication
Stack of white business cards with details for Mgr. Jiří Cisek, Partner and Advocate, resting on a brown textured surface.
Three white notebooks with purple edges stacked on a black leather surface, featuring the word 'Cisek.' in large print on the cover.
Laptop screen displaying a website with the header 'Právo. Business. Technologie.' and a diagram showing connections between Právo, Business, and Technologie.
Three pieces of white stationery with the word 'Cisek.' printed on them, placed on a greenish-brown textured surface.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The logotype refers to the tradition in the field, while at the same time reflecting a certain straightforwardness and energy. Cisek is the ultimate solution to problems. Period.

Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The brand idea and communication design develop the theme of combining business and law. We deliberately present two perspectives, opening up space for discussion and reflection. The expressive typography complemented by the collage is a straightforward way to combine two themes, two perspectives, law and business.

Instagram-style post showing a large eye with a gold circuit board iris and a purple pupil, set against a blue sky with clouds.
Three smartphones displaying a professional LinkedIn profile for 'Cisek. Advokátní kancelář.' on a purple background, showing profile details in light and dark modes.
Instagram-style post showing a large eye with a gold circuit board iris and a purple pupil, set against a blue sky with clouds.
White cylindrical container with the brand name 'Cisek' printed on it, set against a purple background.
Business card for Mgr. Jiří Císek, Partner. Advokát. with phone number, email jiri@akcisek.cz, website akcisek.cz, and large text 'Cisek.'
Open white presentation folder with a purple circle on left inside panel and contact information on the right pocket with the name Cisek in black text.

The new brand identity is systematically structured and visually refined, documented in the Cisek Brand Standards available at brand.akcisek.cz.

Website homepage for Cisek Brand Guidelines with a logo, navigation menu, and Czech welcome text.
+ About the project
brand.akcisek.cz

A new brand strategy and visual identity for Cisek, a law firm specializing in business and corporate support. Cisek combines deep legal expertise, analysis and an individual approach in every project. This allows clients to make simple, safe and informed decisions about what to focus on and what to leave aside. Cisek defines the commitment to combine law and customer insight at the highest level.

That's why we decided together to present the brand as "legal advice that understands both the law and you". The logotype refers to the tradition in the field, while at the same time reflecting a certain straightforwardness and energy. Cisek is the ultimate solution to problems. Period.

The brand idea and communication design develop the theme of combining business and law. We deliberately present two perspectives, opening up space for discussion and reflection. The expressive typography complemented by the collage is a straightforward way to combine two themes, two perspectives, law and business.

The strategy & visual identity is standardised and visualised in Cisek brand standards which are available on-line.

Logotype prototyping: OomType ↗

brand.fnz.com
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
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