Sense Consulting. A brand strategy consultancy that takes a practical and straightforward approach to strategy.

Sense Consulting. Practical and straightforward approach to strategy.

Brand Indentity
Brand Standards
Communication
UX/UI Design
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The brand's minimal concept is based on the straightforward proposition of "no bullsh*t".

Open booklet on a gray surface showing the phrases 'people / brand / people' and 'Ten branding truths that matter.' alongside a black geometric logo.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

Simple but imaginative typography appropriately complements the communication, which is not afraid to attack buzz words that say nothing.

Open booklet showing pages with text and black graphic illustrations about assumptive thinking and reputation myths.
Open MacBook Pro displaying social media icons and a phone showing text 'Connecting people with brands and brands with people.' on a concrete surface.
Website section showing an independent brand consultancy with three services: Find the brand vision, Organize the brand, and Grow the core business, each illustrated by simple geometric shapes.
Website section titled Global branding experience describing collaborative branding projects across multiple regions, alongside a grid listing past brands worked with including Asia Pacific Breweries, Compaq, Friesland Foods, HSBC, Jemča, Nissan, Pilsner Urquell, Skoda Auto, Stock Plzeň, Tesco CEE, Wimm Bill Dann, and Zentiva CEE.

Minimalism sets the brand apart from traditional advertising agencies. Playing with words, meanings and symbols gives the brand a unique character.