Widedimension. Augmented reality specialist. A technology that expands people's imaginations, making it easier for them to make decisions.

Widedimension. Augmented reality specialist.

Brand Identity
Brand Standards
Communication
UX/UI Design
Circular hanging banner with WideDimension logo and name in a convention center ceiling.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The brand communication focuses on the main benefit: AR expands people's imagination and thus simplifies decision-making.

Stack of business cards with WideDimension logo featuring a black shape and a blue to pink gradient circle, contact details for Milan Eyberger.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The brand concept references the augmented reality motif by using perspective and a distinct gradient to create a legible and unique symbol of the letter D, which also creates the illusion of 3D space, expanding the imagination.

Two white ID badges with black lanyards; one badge shows a colorful gradient circle overlapping a black shape with text 'WideDimension', the other shows the name 'Milan Eyberger', a phone number, and website URL.
Open and closed pages of a WideDimension brand book showcasing logo variations, color gradients, typography, and application guidelines.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The visual identity further develops the motif of augmented imagination by, like the logo, creating the illusion of space in 2D applications.

Black smartphone displaying a Czech app about augmented reality as a custom service, featuring a green decorative jug and a scrolling paper-like interface.
Open laptop with a screen displaying a floating green ceramic jug and text in Czech about augmented reality services.

The result is an original visual language that combines rational shapes with organic details.

White rectangular sign with a gradient circle and black shape logo above the text 'WideDimension' mounted on a gray tiled wall.
+ About the project

We developed a brand strategy & concept for a commercial Augmented Reality (AR) company based on the idea that Augmented Reality as a technology effectively expands people's imaginations, thereby simplifying decision making. AR as a technology is still a complex topic for many companies in terms of implementation and meaningful use. WideDimension wants to change this and offer AR as a tailored service to help its customers with the implementation and meaningful use of AR.

The brand's communication focuses on the main benefit: AR expands people's imaginations and thus simplifies decision-making. The brand concept references the augmented reality theme by using perspective and a distinct gradient to create a legible and unique symbol of the letter D, which also creates the illusion of 3D space, expanding the imagination. The visual identity further develops the motif of augmented imagination by, like the logo, creating the illusion of space in 2D applications.

Collaboration: Dima Straphev

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Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
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