ACO HR Campaign. Stable and meaningful employment at ACO: HR campaign aimed at expanding awareness and brand image in the region.

ACO HR Campaign. Stable and meaningful employment.

Communication
UX/UI Design
Two billboards on a blue wooden wall featuring ACO workers in an industrial setting promoting stable and meaningful careers with texts in Czech and a no-parking sign nearby.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

Stable and meaningful employment. People in the region are looking for stable and meaningful work, and ACO can provide it. Everything potential employees need to see and hear is included in our messaging.

Flyer showing two factory workers operating machinery, promoting a stable and meaningful career at ACO with company information.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

Dynamic photo compositions are set in a clean layout that is complemented by a straightforward message. The whole feels dignified, believable and yet sufficiently different from the flood of local adverts.

Stack of brochures with a blurred forklift image and text about stable and meaningful careers at ACO on a concrete surface.
Billboard showing two workers operating machinery with text in Czech promoting stable and meaningful employment at pribyslav.aco.
Two posters on a beige wall showing industrial workers; one welding metal and another inspecting metal parts, both with Czech text promoting stable and meaningful jobs.
Blurry forklift moving inside a warehouse with office windows showing a man working, captioned in Czech about stable meaningful career at ACO.
Website career page of ACO with text describing company culture and a large aerial photo of an industrial complex with buildings and roads.
Webpage screenshot showing ACO career section with two video thumbnails and three benefit descriptions with icons about work-life balance, meaningful career, and above-standard compensation.
Open laptop displaying a webpage with an image of a person welding metal in a workshop.

Visually, the identity fully respects ACO's corporate identity so that we remain compatible with the company's global communications.

Two side-by-side Instagram ads by ACO Industries showing workers in industrial settings; left image features two men working with metal, right image shows a man welding with protective gear, both ads have red text boxes in Czech promoting stable and meaningful employment and traditional craftsmanship in an unconventional approach.
+ About the project
pribyslav.aco

For ACO Industries k.s., we designed a strategy and HR communication campaign aimed at expanding brand awareness. Stable and meaningful employment. These are two essential qualities that people in the Highlands are looking for. They seem obvious, but in today's uncertain times they are not obvious at all.

ACO Industries doesn't have to make anything up in this regard. Three decades of steady growth, wage progression, campus development, improving work environment... these are the proofs that ACO can rely on for stability. The Competence Centre, HygieneFirst, patents and innovation, local community support, open day, water journey, chance of a lifetime... this is evidence that ACO can rely on for meaningfulness. Visually, the identity fully respects ACO's corporate identity so that we remain compatible with the company's global communications.

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