FNZ. Together with the FNZ Global Creative Team, we helped define and develop the FNZ Brand Guidelines, ensuring a clear and cohesive brand presence.

FNZ. Setting the standards.

Brand Standards
Communication
Open laptop displaying FNZ brand guidelines website with a welcome message and navigation menu on a dark background above a rock.
Smartphone lying on a concrete block showing a bar chart of percentage of assets in sustainable investing funds by age range on a social media post.
Hands holding an open report with a green leafy image and text about FNZ's 2003 technology mission and report contents.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

FNZ Brand Guidelines – the go-to resource for maintaining a consistent and cohesive brand identity. The guides cover the brand narrative, design principles, and visual identity guidelines.

Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

We helped to ensure the uniformity of the logo, colors, and illustrations. Furthermore, we established design principles, developed a grid system, defined typography rules, outlined a photography approach, and crafted a data visualization approach.

Webpage from FNZ brand guidelines showing grid construction with two diagrams: one for a roll-up banner and one for an A4 brochure spread, outlining base units and column layouts.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

Finally, we designed a set of key applications as practical examples of how to apply the newly defined brand principles.

Billboard with a smiling woman holding a phone, text reads 'We open up wealth together' and information about FNZ's financial platform.
Outdoor banner with a graphic of a person watering a plant with an orange circle above it, and text saying 'We are customer obsessed for the long-term' with FNZ logo and website link.
Outdoor signage with modern illustration of three people holding a sun and flowers, text reads 'Let's open up wealth together' with FNZ logo.
Three stacked copies of the FNZ Sustainability Report 2022 with a close-up image of green leaves on the cover.
Poster with an illustration of a person watering a plant with an orange sun-like circle above it and text that reads, 'We are customer obsessed for the long-term,' with FNZ logo and website link.
Poster with illustration of a person stepping on purple blocks and reaching for an orange rectangle, captioned 'We think big and make an impact' with FNZ logo and website link.
Collage of six FNZ Group LinkedIn posts, including partnership announcement with Envestnet, bar chart of sustainable investing by age, sponsorship of Innovative Young Minds programme, website partnership info, new data on impact investing over ocean background, and a quote from CEO Adrian Durham on wealth management future.

All of these fundamental elements of the FNZ Brand Identity converge on the dedicated website brand.fnz.com.

Open laptop on a dark surface displaying a financial infographic with text saying 'We're opening up wealth' and statistics on customer numbers and assets.
+ About the project
bradn.fnz.com

As internal and external members of the FNZ Global Creative Team we had the privilege of defining and developing the FNZ Brand Guidelines – the go-to resource for maintaining a consistent and cohesive brand identity. FNZ is a wealth management platform, global leader in its category. Our studio helped with standardizing the use of existing design assets and the creation of new ones where necessary.

Specifically, we ensured the uniformity of the logo, colors, and illustrations. Furthermore, we established design principles, developed a grid system, defined typography rules, outlined a photography approach, and crafted a data visualization approach. Lastly, we created a set of typical branding applications to provide practical examples of how to design in line with the brand.

All of these fundamental elements of the FNZ Brand Identity converge on the dedicated website brand.fnz.com, which serves as the go-to resource for maintaining a consistent and cohesive brand identity. Here, visitors can access the FNZ brand narrative, design principles, visual identity guidelines, and a media toolkit for ensuring consistent representation in press and media.

Cooperation: Bobby Garforth (Group Creative Director at FNZ)

brand.fnz.com
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
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