IRS. A business platform that integrates sustainable resource management in retail applications.

IRS. Sustainable resource management in retail.

Brand Identity
Communication
UX/UI Design
Rectangular wall-mounted sign with black text reading 'Integrated Retail Solutions' and a black crescent logo on a white background.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The brand concept visualizes the motif of connection, blending, integration.

IRS brand book v1 cover with abstract overlapping colored circles and text 'Water. Energy. Technology.'
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The logo consists of three interlocking circles. The logo is designed to be used both in the short name and in the full name of the company.

Open brand book showing IRS business platform description on the left and IRS logo on the right.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The visual identity develops the motif of connection and circles, with the individual circles representing the company's core competencies.

Invitation card with a circular collage of building and tree reflections, with text 'Sustainable stores.' and 'Reality or abstraction?'
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The result is an identity that combines the formality of the corporate environment with the creativity needed for innovation and change management.

Modern digital whiteboard on wheels displaying a presentation titled ‘Water Manual sustainable resource management’ with a blue abstract water-themed circle graphic.
Website homepage with overlapping circles showing blue water, orange texture, and architectural elements, labeled Water, Energy, and Technology.
IRS business platform homepage showing three focus areas with circle graphics: Water with blue swirls, Energy with orange watercolor, Technology with colorful geometric blocks, each paired with descriptions on resource management and optimization.
Website team page showing black and white portraits and profiles of three men: Oldřich Šil in business, Peter Hawlan in finance, and O. Belšan in cooling technology and communication technology.

The result is an identity that combines the formality of the corporate environment with the creativity needed for innovation and change management.

Business cards for Integrated Retail Solutions with a holographic circle and CEO Oldřich Šil's contact details.