For Konica Minolta Business Solutions Czech we prepared strategy, branding and communication support for the conference focused on the practical use of Microsoft 365. The aim of the event was to raise awareness of the services offered, to expand the perception of the Konica Minolta brand towards expert advice in the field of Microsoft 365 technologies.

Konica Minolta is not an IT supplier, but a change guide. KM helps its clients implement change in a way that the outcome respects both business processes and corporate culture. The strongest competitive advantage of KM's M365 adoption & development is the fact that we build the entire process to the client's specifications. This saves clients time and money or ensures efficient use of their M365 subscription. The title of the conference is also the key message of the entire campaign. Both digital transformation and M365 are interesting to the target group in their own right and therefore there is no need to "dust off" the message. RETHINK EFFICIENCY as a supporting message opens up the opportunity to talk about the effective use of M365. We chose an abstract 3D shape as a key visual to symbolize the digital transformation and at the same time its form is reminiscent of the flow of information.

The conference participation, participant feedback and marketing results exceeded all expectations. We can therefore safely say that the entire campaign was a success.