Oddin.gg. The global leader in its category and a two-time winner of the Deloitte Technology Fast 50 CEE. Our task is to support Oddin's marketing team on its journey.
ValkaAI. Unfolding the brand.
- Identity
Oddin.gg came to us with an established identity. Our task was to expand it and find ways to leverage Oddin's look and feel while respecting the established rules and visual guidelines.
- Motion
We introduced new dynamic principles to Oddin's identity. These principles are applied across the entire brand, creating a dynamic and distinctive look.
- Typography
Oddin.gg is a bold brand, so we anchored its typography in a bold and direct approach to strengthen the brand's leading position and confident tone.
Oddin's brand looks and feels like Oddin, but now it scales. Marketing team produces more, faster, with maintained quality. The brand system supports growth instead of limiting it. Infrastructure that compounds their market-leading position rather than diluting it with unnecessary change.
Oddin.gg came to us as the established category leader in esports betting infrastructure—a two-time Deloitte Technology Fast 50 CEE winner with proven market position. The challenge wasn't building credibility from scratch. It was supporting rapid growth without diluting brand strength.
The brief was clear: expand the visual identity system to support aggressive market expansion, but don't mess with what already works. Oddin's established look built recognition in a technical category. Complete rebrand would waste that equity. But the existing system couldn't scale to meet demand from their marketing team—more content, faster production, consistent output across channels.
This created a specific design problem: how do you expand a brand identity without changing it? The answer was infrastructure, not reinvention. We introduced dynamic motion principles that amplified Oddin's existing bold character rather than replacing it. New typographic approach anchored in their confident market position. Systems that let the marketing team move fast while maintaining brand consistency.
The work wasn't visible brand transformation. It was operational expansion. Motion design principles that work across all touchpoints. Typography rules that reinforce category leadership. Production systems that let internal teams execute without constant agency involvement.
The result: Oddin's brand looks and feels like Oddin, but now it scales. Marketing team produces more, faster, with maintained quality. The brand system supports growth instead of limiting it. Infrastructure that compounds their market-leading position rather than diluting it with unnecessary change.
Brand design: in-house
Motion design: Michal černý