The Recipe. Syrups that combine unconventional ingredients, traditional cooking methods, and maceration.

The Recipe. Standing out from the traditional craft style.

Brand Indentity
Brand Standards
Communication
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

We decided to go for a bold, colorful, and highly modern style.

Amber bottle of syrup labeled 'Hruška & chilli' with a black cap against an orange background.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

The main element of the visual identity is the use of gradients, which always correspond to the ingredients used in each type of syrup.

Dark bottle with a black cap and a red label featuring the text 'Grep & černý čaj' on a solid red background.
Open catalog showing a person dispensing a drink from a dark bottle with a red label into a glass on the left page, and a green background with a dark bottle illustration with a green label on the right page.
Small orange bottle labeled 'Booster' with a black cap on a desk near a laptop keyboard and office supplies.
Cardboard box with a red label reading 'Sirup Grep & černý čaj' containing grapefruit and black tea syrup.
Person pouring green apples from a metal container into a stainless steel bowl near a commercial kitchen mixer.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

E-shop is built on Shopify, provides a reliable platform for managing inventory, orders, and customer experience.

E-commerce webpage showing four syrup products with prices and Czech descriptions under the category Sirupy & boostery.
Four thick black arrows pointing outward in four directions: up, down, left, and right, on a white background.

Shopify also offers built-in features for marketing, SEO, and analytics, helping them reach a wider audience.

Product page showing a bottle of green tea and green apple syrup with details and purchase options.

Our task was to design a visual identity that would stand out from the traditional craft style. Therefore, we decided to go for a bold, colorful, and highly modern style.

Hand squeezing juice from a halved pink grapefruit over a stainless steel bowl filled with grapefruit halves in a kitchen setting.
+ About the project
therecipe.store

The Recipe is a new company that produces syrups from unconventional ingredients using traditional cooking methods and maceration. Our task was to design a visual identity that would stand out from the traditional craft style. Therefore, we decided to go for a bold, colorful, and highly modern style. The main element of the visual identity is the use of gradients, which always correspond to the ingredients used in each type of syrup.

‍Collaboration: Jan Blažek (3D)

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