ValkaAI. A startup on a mission to build a new category: AI-native entertainment. Our task was to establish ValkaAI brand as a serious infrastructure player while building character assets that drive recognition.

ValkaAI. Unfolding the brand.

Brand Indentity
Brand Standards
Communication

  • The brand challenge was to establish ValkaAI as a serious infrastructure player while building character assets that drive recognition. The company needed to signal scale and credibility from day one, then layer in the distinctive personality that makes ValkaAI memorable in a crowded AI landscape.

  • The brand idea builds on a fundamental human truth: we feel before we think. Facial expressions register emotionally in milliseconds, long before rational processing begins. This is why ValkaAI's brand leads with the AI personas themselves.

  • The logo design is a geometric butterfly symbolizing transformation and emotion. It is a metaphor that is felt first, understood later, mirroring how ValkaAI's personas connect with their audiences.

  • The visual identity treats AI personas as the primary brand asset. Typography and layouts work as a secondary layer, structuring information and providing context without competing for attention. A foundation of warm whites and grays keeps personas luminous, with blue and orange reserved as navigational accents.

Laptop displaying ValkaAI website homepage with the text 'Unfold human essence. Bridge realities. On demand.' on a gray background.
Smartphone displaying a minimalist menu with options Home, Company, Research, Careers, Contact, and a Join Us button on a gray concrete pedestal.
Man standing in a dark room viewing a large illuminated display wall showing AI personas including a streamer, astronaut, cartoon cat, blogger, and others with descriptive traits and roles.
Text describing Studio Feixen Ease as a primary typeface with an engineered, digital feel and distinctive personality on a light background.
Diagram showing logo construction details of 'ValkAl' with measurements including radius 0.3, spacing values, and overshoot annotations.
Color palette with six squares labeled Warm white, Grey 1, Grey 2, Grey 3, Black, Orange, and Blue.
Layout example showing a grid system with two photos: a close-up of a person’s face with a fisheye lens effect in an urban alley, and a man in a detailed astronaut suit against a plain background.
Illustration of a cat with large oval eyes wearing a black jacket, next to text reading 'Message is anchored by brackets'.

  • Internally, ValkaAI draws inspiration from Pixar's early years: clear focus on craft, no-nonsense execution. The internal brand reflects this through analog photography and unpolished documentation that feels immediate and authentic.

  • Wherever possible, the brand communicates through motion: light, welcoming animations that reinforce the ease of implementation and the fluid nature of AI personas coming to life.

Curved digital screen in a large dark room displaying abstract 3D voxel art and text about Valka AI at SIGGRAPH event in Vancouver, with empty chairs and two chairs with a small table in front.
Three business cards for ValkaAI, one white with contact details for Milos Lokajicek, Co-Founder and COO, and two black cards with the ValkaAI logo in gradient colors.
Two ID badges on a lanyard, the front badge displays text resembling a code snippet with name Gordon Freeman, role Researcher, and traits smart and brave, with ValkaAI logo.
Three ValkaAI business cards on a gray background, two with black background and colored ValkaAI logo, and one white card showing placeholder text for name, title, email, phone, and website.

As ValkaAI scales to platform infrastructure, the brand grows with it. The emotion-led positioning remains constant, distinctive enough to own mental space, flexible enough to accommodate new personas and use cases.

+ About the project
valka.ai



Digital entertainment platforms operate 24/7 across dozens of languages, far beyond what human talent can cover. One esports caster can't cover 10 languages, content creators can't stream around the clock, live events need hosts who never tire. ValkaAI built the solution: a digital entertainment studio that delivers real-time AI personas.

The brand challenge was to establish ValkaAI as a serious infrastructure player while building character assets that drive recognition. The company needed to signal scale and credibility from day one, then layer in the distinctive personality that makes ValkaAI memorable in a crowded AI landscape.The brand idea builds on a fundamental human truth: we feel before we think. Facial expressions register emotionally in milliseconds, long before rational processing begins. This is why ValkaAI's brand leads with the personas themselves, AI faces that communicate emotion instantly. The logo design is a geometric butterfly symbolizing transformation and emotion. It is a metaphor that is felt first, understood later, mirroring how ValkaAI's personas connect with their audiences.

The visual identity treats AI personas as the primary brand asset. Typography and layouts work as a secondary layer, structuring information and providing context without competing for attention. The typeface blends algorithmic precision with organic curves. A foundation of warm whites and grays keeps personas luminous, with blue and orange reserved as navigational accents. Wherever possible, the brand communicates through motion—light animations that reinforce ease of implementation.

Internally, ValkaAI draws inspiration from Pixar's early years: clear focus on craft, no-nonsense execution, small teams achieving outsized impact. The internal brand reflects this through analog photography and unpolished documentation that feels immediate and authentic—a deliberate counterpoint to the polished AI personas the company produces.

As ValkaAI scales to platform infrastructure, the brand grows with it. The emotion-led positioning remains constant, distinctive enough to own mental space in a crowded AI landscape, flexible enough to accommodate new personas and use cases.


Brand strategy: in-house
Brand design: in-house
Photography: in-house
Brand standards: in-house
Webdesign: in-house
3D logo animation: Kryštof ježek

valka.ai
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
Let’s talk branding services which cost less and work better.
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