For Konica Minolta Business Solutions Czech we prepared the strategy, design and communication support for the conference focused on the practical use of Microsoft 365. The aim of the event was to raise awareness of the services offered, to expand the perception of the Konica Minolta brand towards expert advice in the field of Microsoft 365 technologies.
In June 22, we managed to place third in the open competition for the visual identity of the Prague 6 district. 76 designs were submitted to the competition. Our concept of the new visual identity is based on a distinctive logo, the number 6 formed by a geometric composition of a circle and a rectangle. The symbolism of the logo captures the essence of Prague 6, which wants to be confident and bold, but at the same time honour the traditional values and pride that emanate from its citizens and are reflected in the character of the district.
We have prepared a series of photographs for the Rusty Nails coffee roastery, which they use for their social media communication. We focused on their approach to working with coffee, which is based on respect for farmers, sustainability and precision. For this reason, we chose a candid documentary style for the photos.
We prepared a repositioning and complete redesign for the non-profit organization NEXT Institute. NEXT Institute designs, prototypes and promotes sustainability in architecture and urbanism. The goal is to simplify sustainability so that it can be touched or experienced. Identity by nature works with the motif of prototyping, where each prototype is different, original. Hence the logotype alternates between different forms and stylizations, which are then connected by a unified, robust layout.
We had the privilege of working on the repositioning and redesign of SEDLAK'S LEGAL. Right from the start, it was clear to the entire team that this is where legal consulting is done differently. SEDLAKOVA LEGAL is a partner for companies on the move for whom traditional static legal services are not enough. The brand concept conveys the theme of responsiveness with bubbles that loosely reference the conversation. As a result, the brand's communication encourages dialogue and is responsive to its surroundings.
For ACO Industries k.s. we designed a strategy and HR communication campaign aimed at expanding brand awareness. Stable and meaningful employment. These are two essential qualities that people in Vysočina are looking for. They seem obvious, but in today's uncertain times they are not obvious at all. Visually, the identity fully respects ACO's corporate identity so that we remain compatible with the company's global communications.
We redesigned and extended the brand identity for TUGI. TUGI is an innovative medical device designed to make it easier for people to administer medication from pre-filled syringes. Simply put: TUGI makes people's lives more comfortable. The brand identity further conveys and supports this quality by working with soft pleasing colours, rounded corners and photography that shows the product in different hands or situations.
We create promotional photography for Yoga Garden, which they use for campaigns on social media and their website. This is a place that wants to offer quality movement to all people regardless of age, appearance, nationality, race or sexual orientation, building a diverse community of people who will grow together outside of the studio.
For Avito, we prepared a repositioning of the brand and a new visual identity. The new name of the company is Avager, the new business ambition of the company is: to become a recognized partner for the largest B2B companies on the CZ and DE market. Avager wants to achieve this by redefining the standard in the speed and simplicity of digital trading. The brand concept is based on the abstract letter "a", which forms a simple yet dynamic and modular shape. The motif of modularity and movement is further developed in the visual identity of the brand.
NEXT-STUDIO is an architectural studio from Brno that combines architecture and sustainability. The studio's vision is to significantly reduce greenhouse gas emissions and the impact of architecture on the environment. We design the concept so that the brand fits into the world of architecture and at the same time differentiates itself sufficiently within the category. The brand communication cleverly combines architectural qualities with sustainable benefits. The visual concept of the brand is based on the theme of connection.
For ACO Passavant GmbH, we developed a global strategy & campaign for the launch of the new ShowerDrain S+ shower tray. The whole category is facing pressure on price and quality on the one hand, chronic lack of time on the other. The creative concept combines installation benefits and user-friendliness under one punchy message "the surprisingly simple ShowerDrain S+". The message manages to arouse the curiosity of customers, and the ACO thus gets their attention.
For /sense/, as part of our work on the brand strategy for Dáme Jídlo, we prepared concepts for short animations that creatively develop the proposed value proposition - Dáme jídlo: more time, more life. In addition to the food itself, Dáme jídlo gives its clients more time to live. The creative concept develops this proposition in a straightforward way through animated typography. Animation can be used as a standardized brand asset to unify communication across all applications and channels.
For a commercial Augmented Reality (AR) company, we developed a brand strategy & concept based on the idea that Augmented Reality as a technology actually expands people's imagination, and thus simplifies decision making. The brand concept references the augmented reality theme by using perspective and a distinct gradient to create a legible and unique D symbol. The visual identity further develops the theme of augmented imagination by creating the illusion of space in 2D applications, just like the logo.
/sense brand consulting/ is a brand strategy consultancy that takes a practical and straightforward approach to strategies. The minimal brand concept is based on a straightforward "no bullsh*t" proposition. Simple but imaginative typography appropriately complements communications that are not afraid to attack buzz words that say nothing. Minimalism sets the brand apart from traditional advertising agencies. Playing with words, meanings and symbols gives the brand a unique character.
We have prepared a visual identity for a café in Říčany near Prague. The café is called Komín because a big brick chimney is right next to it. The modularity of the bricks, the industrial mood and the verticality of the chimney led us to a simple, robust logo that stands just like a proper chimney. Other applications come from the modular nature of the logotype, where we compose symbols, icons and patterns from simple shapes. The identity as a whole feels both robust and imaginative.
We designed the brand strategy & concept for Integrated Retail Solutions (IRS) - a business platform specialising in innovation and sustainable resource management. IRS is an integrator that brings together business intelligence, technology and know-how required for sustainable resource management into one hub. The brand concept visualizes the theme of connection, blending, integration. The visual identity develops the motif of connections and circles, with the circles representing the company's core competencies.
For ACO Building Drainage, we developed a global strategy and creative concept for the commercial kitchen segment. We start from the premise that nutritionally healthy food is not enough. A healthy kitchen should be concerned with sustainability, the health of the entire supply chain - from ingredients to operations to waste management. The creative concept and art-direction of the campaign aims to surprise. The communication campaign is based on a short image spot that combines the theme of healthy cuisine with ACO products.